For the consumer electronics industry

Consumer Electronics Simplification Expert
and Technical Writer

Barb Gonzalez is a premiere translator of technology. With 10 years of consumer electronics experience face-to-face with customers, she has an understanding of how the average consumer thinks. Barb can break down complex technologies and ideas into plain English and comic illustrations.

"The obvious is hidden from those on the inside." (unknown source)
The difference between understanding and frustration is in subtle changes in wording, organization and what is covered. Many companies can't remove themselves enough to see what is needed to simplify their communications, instructions or product design. Barb can tweak your communications or create a whole new concept so that no one is left behind and confused.

How can Barb help you simplify?

• Include "The Home Electronics Survival Guide" with your product.- for help in connecting and understanding your home theater product & for the company association with simplicity.
• Simplify your communications-- writing and organizing anything from Tear Sheets to Owner's Manuals & quickstart guides.
• Product review & recommendations - are you hitting your mark for ease of use. What could make it right?
• Highlight your product in the media-- simplify features for consumers.
• Spokesperson for your company - special events and workshops at retailers and in the media.
• Simplify your training materials - training evaluation and creation for better understanding with sales staff and for selling tips on your products.
• Training delivery - Barb can conduct your special trainings or train the trainer.
• Sponsor Community Workshops- groups of interested consumers come to hear what they should do and want recommendations of what they should buy. Make your product top of mind with monetary or product donations to be used in the hookup workshops.
• Panelist/Speaker/Workshops - consumer electronics events specializing in simplicity in the industry and how to translate for customers .

To differentiate yourself from your competitors you need customer service including making the user experience easier. Outside consulting can boost your profits by expanding your consumer base and creating repeat satisfied customers.

Contact Barb Gonzalez, Consumer Electronics Simplification Expert, today to find out how she can help your company:

Industry inquires (530) 271.2227 or
email Barb